By Cliff James, VP of Product Management, Healthesystems.
In the consumer marketplace, customer experience is king. Online retailer Amazon is an example of a company that has long excelled in their ability to adapt and innovate in ways that optimize the shopping experience for their customers. And this begins with a data-driven understanding of what’s working vs. what isn’t. One must accurately and continuously measure what the customer is experiencing to guide continued improvement and innovation.
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